As Advertised?

Posted By David Miller - Wednesday, January 25, 2012

Anti-fast food advocates now have more reason to campaign against the most popular food on this planet. ..


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Organised Disloyalty

Posted By Wayne Lazarides - Friday, December 16, 2011

A "new" Singaporean loyalty card concept has picked up on an original concept from Gwilym Davies, the 2009 World Barista Champion. (pictured below).  ..


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Angry Birds Now Chewable

Posted By Wayne Lazarides - Wednesday, August 03, 2011

If you are an Angry Birds fan it may shock you to know that they have "sold out" and are now being used to promote Anti-flatulence. The ads are for Gastrovet Antiacid - Antiflatulent, 20 chewable tablets, For Oral Consumption (what else would it be for if not oral...I don't think I want to know and I'm going to resist fart jokes and puns about giving you the s*#ts). ..


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Volkswagen Roars

Posted By Wayne Lazarides - Monday, July 18, 2011


What can I say ? I just love Volkswagens ads, and I'm not the only one it seems. This particular spot was a winner at this years Cannes Awards. Check it out. ..


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Free Pitch Backlash

Posted By Wayne Lazarides - Tuesday, July 05, 2011

It's heartening to see the design profession mature. The damage free pitching does to our industry has been evident for some time. It must be real - there are even Linkedin groups on the subject.

Ben Crick, a Sydney designer, posted our design group earlier this week with a link to his portfolio. Rumaging around in his Behance page , I came across a page that was titled ' I Am Designer - A Manifesto For Change'... ..


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Email Marketing Works

Posted By Wayne Lazarides - Thursday, June 09, 2011


If you're like me, getting an unsolicited email that is trying to sell you this or that is frustrating to say the least. How did they get my email anyway? ..


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We Love Being Green - Earth Hour

Posted By Wayne Lazarides - Monday, March 21, 2011


Earth Hour is an Aussie creation and a success story in it's own right. Get behind it - it's a great way to be 'Inkredible' ..


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Shoot The Bear - YouTube Marketing

Posted By Wayne Lazarides - Thursday, March 10, 2011

 


This is a standout campaign from Tippex in the USA. The real genius of it starts when you are taken from the video to a Tippex page on Youtube. This one campaign captured the imagination of our studio. ..


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Design Thinking

Posted By Michael Schepis - Wednesday, October 20, 2010


Imagine if your brand, your business, your company could help in creating an improved future. Design Thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result it's a way in which we think outside the box often made earlier in the process that lead to creative solutions. In organization and management theory, design thinking forms part of a solution through innovative, human-centered enterprises.  It is the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success.  ..


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