Free Pitch Backlash

Posted By Wayne Lazarides - Tuesday, July 05, 2011

It's heartening to see the design profession mature. The damage free pitching does to our industry has been evident for some time. It must be real - there are even Linkedin groups on the subject.

Ben Crick, a Sydney designer, posted our design group earlier this week with a link to his portfolio. Rumaging around in his Behance page , I came across a page that was titled ' I Am Designer - A Manifesto For Change'... ..


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Brand through the eyes of an icon - Michael Wolff

Posted By Wayne Lazarides - Monday, June 27, 2011

I've always admired the work of Michael Wolff, co-founder of Wolff Olins Agency.

If your interested in the creative process, you will enjoy this foray into the mind of one of the preeminent visionaries of 20th century brand expression and identity. In this short video documentary he talks about his approach to looking at the world. ..


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Logo eye candy

Posted By Anita Smith - Friday, May 06, 2011


For all you design aficionados, here is a fantastic bit of eye candy. While many of these are mainly inspirational and may not be intended to be great identities, they are clever interpretations and demonstrate the value of creativity. They certainly put a smile on my face. ..


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The World's Richest Colouring Competition

Posted By Jodie Cotter - Tuesday, April 12, 2011

Do you live and breath sneakers? This may be the colouring competition for you, with a 1st prize of $50,001, that’s $1 richer than the fabled Archibald Prize, the new sneaker art prize is being described as the world’s richest colouring competition. ..


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Your Brain Is Telling You Lies

Posted By Wayne Lazarides - Thursday, March 31, 2011


The way we see colour is determined by the colours surrounding it. For example, compare square A to Square B - believe it or not they are exactly the same colour. ..


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Design Thinking

Posted By Michael Schepis - Wednesday, October 20, 2010


Imagine if your brand, your business, your company could help in creating an improved future. Design Thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result it's a way in which we think outside the box often made earlier in the process that lead to creative solutions. In organization and management theory, design thinking forms part of a solution through innovative, human-centered enterprises.  It is the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success.  ..


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