What a Corker

Posted By Jenny Pratt - Wednesday, October 19, 2011

As the only tree whose bark can regenerate itself after harvest – allowing a typical cork oak tree to be harvested up to 20 times during its life cycle – cork is a vital sustainable resource.  ..


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Volkswagen Roars

Posted By Wayne Lazarides - Monday, July 18, 2011


What can I say ? I just love Volkswagens ads, and I'm not the only one it seems. This particular spot was a winner at this years Cannes Awards. Check it out. ..


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Brand through the eyes of an icon - Michael Wolff

Posted By Wayne Lazarides - Monday, June 27, 2011

I've always admired the work of Michael Wolff, co-founder of Wolff Olins Agency.

If your interested in the creative process, you will enjoy this foray into the mind of one of the preeminent visionaries of 20th century brand expression and identity. In this short video documentary he talks about his approach to looking at the world. ..


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The greatest movie and TED talk ever made

Posted By Wayne Lazarides - Monday, May 02, 2011


You may remember Morgan Spurlock as the person who almost ate himself to death in his critique on fast food Supersize Me. Eating only McDonald's for 30 days straight, Spurlock went into a shocking physical and emotional decline, showing via his own body the truth about junk food. His latest film, The Greatest Movie Ever Sold, dives into the mysterious world of brand sponsorship, a major influence on how pop culture is developed and shared. Almost totally sponsored itself, the film was the first to be sold at Sundance 2011, and, it's said, made a profit before it even opened. Now that's impressive. ..


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