Tips from the original 'Ad Man'

Posted By Wayne Lazarides - Friday, February 17, 2012

David Ogilvy, is without doubt, one of the most notable and famous "ad men' the world has seen to date. He certainly influenced my early days as a budding creative director and to this day still inspires great work. The Sydney Morning herald recently published a great article where Ogilvy gives a list of 12 tips for copywriting a great ad. His tips were originally intended for a Mr Calt who expresses an interest in David Ogilvys methods.  ..


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The Modern Expert

Posted By Wayne Lazarides - Thursday, June 16, 2011


 Information is so readily available these days. How does that change what it means to be an expert?

An "expert" is a person with authoritative knowledge to whom one turns when one is in search of answers. Nowadays, information is so widely available via the internet that people are both inclined and empowered to find the answers to their questions themselves. But is that acquiring knowledge or just raw data?  ..


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Catch-all advertising

Posted By David Miller - Thursday, June 02, 2011

Only a portion of the catch in long line tuna fishing is tuna. Most commercial fishing gear is not completely selective. As a result many endangered sea animals are also captured. ..


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Mini Cooper - Creative Magazine Challenge

Posted By Michael Schepis - Friday, March 11, 2011



Dave Gregory defiantly put a spin on the Mini Cooper - Creative Magazine Challenge. The idea of using 'Stars Wars' theme and the 'Storm Tropper' was a stroke of genius evoking feelings from the iconic movie with the word storm creating a feeling of power from what this powerful car is all about and then with his playful pun used with the bottom copy "Mini Country Man. Feel the 4's". Below you can find the brief, the key message and find our more from the winner. ..


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