The Modern Expert

Posted By Wayne Lazarides - Thursday, June 16, 2011


 Information is so readily available these days. How does that change what it means to be an expert?

An "expert" is a person with authoritative knowledge to whom one turns when one is in search of answers. Nowadays, information is so widely available via the internet that people are both inclined and empowered to find the answers to their questions themselves. But is that acquiring knowledge or just raw data?  ..


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Email Marketing Works

Posted By Wayne Lazarides - Thursday, June 09, 2011


If you're like me, getting an unsolicited email that is trying to sell you this or that is frustrating to say the least. How did they get my email anyway? ..


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Graphic Artist Seeks to Raise American Know How

Posted By Jodie Cotter - Monday, April 11, 2011


Various studies of American news reporting have shown that years of emphasis on parochial matters and the lack of news analysis on anything more important than Britney Spears’ latest meltdown has left a disturbing proportion of Americans knowing far less about anything to do with world affairs than any faintly comparable Western country. ..


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Shoot The Bear - YouTube Marketing

Posted By Wayne Lazarides - Thursday, March 10, 2011

 


This is a standout campaign from Tippex in the USA. The real genius of it starts when you are taken from the video to a Tippex page on Youtube. This one campaign captured the imagination of our studio. ..


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Lunch with Ram (not lamb)

Posted By Wayne Lazarides - Thursday, February 17, 2011


We recently sat down for an amazing 3 course meal prepared by one of our own - Ram. It was a meal to remember with the whole team missing in action as we sat down for a tasty, fresh lunch.

For all you budding gourmets, here's the ingredients: ..


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Stairway to Heaven

Posted By Wayne Lazarides - Thursday, February 10, 2011



In my book Volkwagen's Fun Theory is a terrific way to extend the depth of a brand. The concept is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better. ..


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Design Thinking

Posted By Michael Schepis - Wednesday, October 20, 2010


Imagine if your brand, your business, your company could help in creating an improved future. Design Thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result it's a way in which we think outside the box often made earlier in the process that lead to creative solutions. In organization and management theory, design thinking forms part of a solution through innovative, human-centered enterprises.  It is the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success.  ..


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