Point & Buy

Imagine being able to find out about (if not buy) almost anything you see in the street.  The future for Smartphone-toting consumers will be that they can point their phone at virtually anything...a pair of sunglasses someone in the street is wearing, or perhaps a dress or T and be told where they can get it and for how much. ..


 


Tips from the original 'Ad Man'

David Ogilvy, is without doubt, one of the most notable and famous "ad men' the world has seen to date. He certainly influenced my early days as a budding creative director and to this day still inspires great work. The Sydney Morning herald recently published a great article where Ogilvy gives a list of 12 tips for copywriting a great ad. His tips were originally intended for a Mr Calt who expresses an interest in David Ogilvys methods.  ..


 


As Advertised?

Anti-fast food advocates now have more reason to campaign against the most popular food on this planet. ..


 


Organised Disloyalty

A "new" Singaporean loyalty card concept has picked up on an original concept from Gwilym Davies, the 2009 World Barista Champion. (pictured below).  ..


 


What's your point?

There can be many pitfalls on the way to getting traffic to that beautiful site you created. All the design and creativity in the world won’t bring visitors to your site. You have to know a few basic laws of optimizing a webpage for search before the traffic will begin to flow in your direction. ..


 


All I Want for Christmas...

Is a real life cut-out tool, like the one depicted in these Ving Travel Agency ads. ..


 


Angry Birds Now Chewable

If you are an Angry Birds fan it may shock you to know that they have "sold out" and are now being used to promote Anti-flatulence. The ads are for Gastrovet Antiacid - Antiflatulent, 20 chewable tablets, For Oral Consumption (what else would it be for if not oral...I don't think I want to know and I'm going to resist fart jokes and puns about giving you the s*#ts). ..


 


Volkswagen Roars


What can I say ? I just love Volkswagens ads, and I'm not the only one it seems. This particular spot was a winner at this years Cannes Awards. Check it out. ..


 


Free Pitch Backlash

It's heartening to see the design profession mature. The damage free pitching does to our industry has been evident for some time. It must be real - there are even Linkedin groups on the subject.

Ben Crick, a Sydney designer, posted our design group earlier this week with a link to his portfolio. Rumaging around in his Behance page , I came across a page that was titled ' I Am Designer - A Manifesto For Change'... ..


 


Catch-all advertising

Only a portion of the catch in long line tuna fishing is tuna. Most commercial fishing gear is not completely selective. As a result many endangered sea animals are also captured. ..