What's your point?

David Miller - Thursday, November 24, 2011

There can be many pitfalls on the way to getting traffic to that beautiful site you created. All the design and creativity in the world won’t bring visitors to your site. You have to know a few basic laws of optimizing a webpage for search before the traffic will begin to flow in your direction.

Below one of the most common reasons why your site may not be converting visitors to customers.

Have A Clear Call To Action
A focused call to action page will have your potential customers performing what you want them to do on your site. Make the page clear, uncluttered with simple enough terminology that gets the benefit of completing the action across as well as where to go to complete said action. A good example of a straight forward call to action is Spotify.

Here you see the benefit – “free music” and what Spotify wants you to do “Download Spotify.”
Another great example of a site that uses multiple calls to action without being overwhelming is FreshBooks.

Here you have a clear benefit of this product - “Focus on your work, not your paperwork.”Multiple ways to complete a call to and none overbearing in anyway. First most important call to action is “Try it Free for 30 Days,” you can see they put it in two spots. Second they give you an option to “Call Toll Free” in a very visible location and the last call to action would be to “Take A Quick Tour” which is tucked away neatly towards the bottom. Beautiful design and getting the conversions.

Credit: Kimberly Clark via WDL