Brand through the eyes of an icon - Michael Wolff

Wayne Lazarides - Monday, June 27, 2011

I've always admired the work of Michael Wolff, co-founder of Wolff Olins Agency.

If your interested in the creative process, you will enjoy this foray into the mind of one of the preeminent visionaries of 20th century brand expression and identity. In this short video documentary he talks about his approach to looking at the world.

 Interestingly his approach may not be that different to the way many of us think, the difference for me is that Michael Wolff seems to live this way...